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Corporate News

Swiss quality convinces at the German Brand Award 2018: air-lux and the agency SNK receive the award for their new, uncompromising brand identity.

German Brand Award in Gold for air-lux

air-lux's new brand identity is awarded the German Brand Award in Gold in the Building & Elements category.

In cooperation with the Zurich branding agency SNK, air-lux has sharpened its brand identity and positioning and launched a new brand identity based on this. The goal: clear differentiation in Switzerland and selected international markets and a "top of mind" position as a partner for pioneering architecture with glass facades.

The new attitude, the untypical industry appearance with a lot of white space and the refreshingly blunt tonality guarantee air-lux an unmistakable brand appearance in all channels and media from trade fair stands to image brochures. On 21 June 2018, the new striking design received the German Brand Award in Gold in Berlin. The German Brand Award is the award for successful brands, consistent brand management and sustainable brand communication in German-speaking countries.

The award for successful brand management

Initiated by Germany's design and brand authority and judged by a top-class panel of experts from brand management and brand science: The German Brand Award is the award for successful brand management in Germany. It discovers, presents and rewards unique brands and brand makers - and not only advances the winners, but also their respective industries.

naming

Only companies nominated by the German Brand Institute, its brand scouts and expert committees for the German Brand Award 2018 can take part in the competition.

Categories for successful brand strategies

The German Brand Award 2018 is presented in three competition classes: "Excellence in Branding", "Industry Excellence in Branding" and "Excellence in Brand Strategy, Management and Creation".

Gold

The "Gold" award is given in the categories "Industry Excellence in Branding" and "Excellence in Brand Strategy, Management and Creation" for top performance in branding within an industry or discipline.